Job Description

College Marketing:

·        Develop and execute marketing plans to promote Lokmanya College and its programs.

·        Create engaging content for various marketing channels, including social media, website, and print materials.

·        Conduct market research to identify trends and opportunities, and adjust marketing strategies accordingly.

Student Admission:

·        Develop and implement admission strategies to attract and enroll prospective students.

·        Collaborate with academic departments to highlight unique features and benefits of different programs.

·        Coordinate admission events, open houses, and campus tours.

Advertising:

·        Plan and oversee advertising campaigns to reach target audiences through diverse channels.

·        Manage relationships with advertising agencies and media partners.

·        Monitor and analyse the effectiveness of advertising efforts, adjusting strategies as needed.

Agent Coordination:

·        Establish and maintain relationships with education agents to facilitate student recruitment.

·        Provide agents with necessary materials and information to effectively promote Lokmanya College.

·        Monitor agent performance and ensure compliance with college policies.

School Tie-Ups:

·        Identify and pursue opportunities for partnerships with schools to enhance recruitment efforts.

·        Collaborate with schools on joint events, workshops, and other promotional activities.

·        Negotiate and manage agreements with partner schools.

Student Counselling:

·        Provide guidance and support to prospective students through the admission process.

·        Conduct counselling sessions to address inquiries and concerns.

·        Collaborate with academic advisors to ensure accurate information is provided to students.

Qualifications:

·        Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

·        Proven experience in marketing and admissions within the education sector.

·        Strong understanding of digital marketing, social media, and content creation.

·        Excellent communication and interpersonal skills.

·        Ability to analyses data and trends to inform marketing strategies.

Experience in managing partnerships and relationships with agents and schools